Approach

We execute every project for clients by initially analysing, proposing actions and then supporting your business in the background or hands-on.

Our speciality is to support and accelerate value creation of FMCG clients by scaling up innovation and expansion.  Your business will only make an impact and have commercial success in FMCG if you get scale thus scale up is a key enabler of long-term value creation. We have learned over the past years that methodologies to scale up innovation and expansion have a lot in common and we segment growth and its challenges in a simple GROWTH CHALLENGE grid.

SERVICES
Innovation graphic
Graph style graphic to denote ongoing analysis, planning and support.

Analysis, Planning & Support Plan Delivery

Every business is unique; hence the analysis is vital for generating outstanding growth strategies & execution plans so your business can sell more. Sources of growth in your business strategy need to be clear i.e. ultimately only a simple strategy will provide focus for everyone. We have years of analytical experience of creating and finetuning strategies so they are clear, understood and can be actioned via detailed plans with timelines and KPIs.

However, running the day-to-day operation of a business can still get in the way of expanding and innovating successfully at scale. This is usually, but not exclusively related to workload issues and specialist expertise your business does not need regularly. Especially the integration of new technology powering expansion and innovation requires specialist expertise.

Your Business Benefits

  • Pin-point the barriers that slow down your business either externally with customers and partners, or internally in your own functions, i.e. what does get in the way of accelerating sales.
  • Devise plans to break down these barriers, supporting your teams to overcome obstacles; with an option for practical hands-on support to make things happen and getting jobs done.
  • Hire experienced, blue chip trained professionals and have direct access to them at no extra or fixed overhead cost. Avoid permanent payroll costs by working project based.
  • Bring in the experience of experts who have been in your shoes and have done the job successfully before. Experts who have not just created colourful slides but have walked the talk and have delivered.
  • Bringing in the experience early avoids costly mistakes and therefore your business becomes faster at value creation
Graphic to show business benefits of innovation and expansion of fast moving consumer goods businesses.

At InnoMotion we offer a broad support to FMCG companies. Through collaboration we offer clients direct access to passionate hands-on senior consultants with 100+ years of combined FMCG experience, covering the entire value creation journey from early idea validation via quantifying the opportunity by mapping target customers for your innovation and expansion, leading to driving sales with an outstanding selling story.

Associated Experts

Based on your goals and requirements, we can jointly select areas for deep dive during analysis or support delivery by bringing in experts with a proven track record. This injects experience and energy, plus avoids costly mistakes so your business can grow from innovation & expansion.

An expert with decades of experience in Insights and Market Research to develop a deeper understanding of your consumers and customers. Specialises in consumers, concepts and research.

InnoMotion has contacts to several leading market intelligence data agencies and can on a project basis deliver quant data analysis and online market research.

An expert with a passion to identify how to effectively position a brand or product for growth. Specialises in unearthing the consumer’s emotional decision-making using techniques such as cultural analysis (a.k.a. Semiotics), strategic analysis and projective techniques.

An FMCG expert committed to helping business increase the value of their company by focusing on key drivers and business fundamentals stimulating to learn, facilitate change, pursue relentless execution and scale value growth.

Tapping into a network of equipment manufacturing, specialist small scale production service providers and European wide network of 3rd party manufacturing experts.

An expert marketing consultancy specialising in strategy and planning, innovation, communication, workshops and team development.

An expert in FMCG R&D who specialises in R&D strategy development, R&D due diligence, supports R&D team capability building, e.g. R&D risk management, and patent awareness training.

An expert who specialises in the implementation of innovation from concept to shelf by delivering project management and consultancy to the consumer goods industry.

An expert consultancy providing Corporate and SME organisations services to improve the performance of employees, career management, outsourced training management, i.e. HR and Recruitment services which are all tailored to client needs.

A digital marketing expert, who takes the confusion and chaos out of digital marketing for startups and small businesses. Delivers by helping companies to build trust and connect to your audience in meaningful ways and turn your potential into a fan-worthy and successful business that gets results long-term.

A team of procurement, energy, and sustainability experts obsessed with saving clients’ money on energy, renewables, and cutting carbon footprint.

Check out our past work of delivering results for clients

SUCCESS STORIES